BIO

Sheryl graduated from West Point in the first decade of women graduates. While a cadet, she qualified Airborne and interned as a speechwriter for General Colin Powell. Her first assignment as an Army officer was Deputy Director of Information Management in Germany, during the early days of the world wide web.

In the mid-1990's, she suffered through 2400 bps dial-up AOL, because she was fascinated by how the internet connected people and by the emerging business models.  A few years later Sheryl pioneered Procter & Gamble’s first e-commerce business and evolved loyalty models.

At Microsoft, Sheryl was the first woman in SQL Server product marketing, then led global CRM for MSN before serving as chief of staff and speechwriter for the Chief Marketing Officer. She then led the Marketing Excellence group, responsible for talent, training and development for 7700 marketers, digital capability, and World Class Marketing practices. 

Excited by emerging tech, she leapt to exec positions on the mobile agency side -- earning 11 industry awards in two years.

Sheryl joined TA Group Holdings, a veteran-owned private equity and investment firm in 2013, and rose to Partner and Chief Marketing Officer. She is a strong proponent of military veteran hiring and helped pioneer the first tech transition program for transitioning service members.  An advocate for helping others smash ceilings and break boundaries, Sheryl founded Women in Wireless - Seattle and Mobile Mixers, and she recently won the Mobile Growth Summit / mBolden “People’s Choice” award for her work as global president of the non-profit which champions women in digital.

In 2023, Sheryl cofounded The Line Experience to help more people access public lands and feel the joy, accomplishment, and discovery of mountain, gravel, and e-biking.

Sheryl holds a B.S. in Engineering from West Point and an M.S. in Information Systems Management from Southern Cal.
She is an executive coach and ghost writer when she's not exploring the trails.